Technical Product Manager based in Melbourne

👨🏽‍💻 Work experience

Product Manager (Ausmed)

Melbourne; April 2021 - Current

Key Projects & Responsibilities

Ausmed is a health tech company that offers a professional portfolio and online education to help health professionals meet their yearly CPD requirements set out by AHPRA.

Key Projects

Monetisation: Iteratively implemented a subscription flow that increased logged out conversion 3x.
- The key change was to switch the account creation screen to after the payment details screen because ~60% of traffic was dropping off at the account creation screen.
- It took 8+ iterations to get it right.
Monetisation: Executed a two-part App monetisation strategy that now contributes 20% ARR.
- Step 1: Implemented Universal Links - Newsletter and behavioural emails for Ausmed have a 40% open rate, all traffic originally went to a mobile web experience in a logged-out state. Universal Links opened the app directly if they had it installed.
- Step 2: Implemented In-App Purchases (Auto Renewing Subscriptions) for Apple users.
Monetisation: Iterative experimentation that ultimately lead to making a previously free content tier, paid that now contributes 2% to ARR.
Scaling: Contributed to deploying a design system of code blocks that removed the engineering bottleneck around landing page deployment. This solution helped decrease marketings time to learn from days to hours.

Responsibilities

Be the voice of the customer. I do this by setting up behavioural emails through Vero, asking users for feedback or booking a chat with me. I talk to 4-5 customers every week.
Host a Weekly Business Review (WBR) to review key metrics (activation, retention, engagement and monetisation) and suggest stories to work on based on these metrics.
Prioritize what gets built using a business value + implementation complexity framework.
Validate assumptions using quantitative data, iterative testing and user interviews.
Deliver solutions to growth constraints in an iterable and measurable way.